This is Peace. Power. PrEP.
In a world that still tries to silence, shame, and sideline communities most affected by HIV—we choose something different. We choose peace. We choose power. We choose PrEP.
Peace is knowing you've taken control. It's the quiet calm that comes when fear no longer drives your decisions. It's waking up and feeling confident in knowing that you're making choices to protect your body—and protect your peace.
Power is the decision itself. The decision to walk into a clinic, ask for what you need, and refuse to let stigma write your story. PrEP is not just a medication. It is an act of self-determination. It is proof that your life is yours to protect.
And PrEP—Pre-Exposure Prophylaxis—is the tool that makes it all possible. Safe. Effective. Accessible. Available in daily pill or injectable form. And now more than ever, it belongs to everyone.
PrEP Aware Week is New York State's commitment to making sure every person—regardless of age, identity, background, or zip code—knows that HIV prevention is not a privilege. It is a right.
This year's campaign features eight real ambassadors from communities across New York. Their stories are different. Their reasons are their own. But they share one truth: taking care of yourself is one of the most powerful things you can do.
So take a breath. Take your power back. Take PrEP.
About PrEP Aware Week
PrEP Aware Week is New York State's annual campaign to elevate HIV prevention as a matter of health, dignity, and justice. Held October 19-25, 2026, the campaign is led by the New York State Department of Health AIDS Institute and brings together voices from across the State to shine a light on the life-changing potential of PrEP.
This year's theme—Peace.Power.PrEP.—honors the emotional and personal dimensions of HIV prevention. Getting on PrEP is not just a clinical decision. It is an act of self-care, self-respect, and community love.
This year's campaign features eight ambassadors whose stories reflect the full diversity of New York: different ages, identities, backgrounds, and lived experiences. From big cities to small towns, from the very young to the wise and seasoned—each ambassador is here to say the same thing in their own way.
PrEP is for you.
Throughout PrEP Aware Week, join us for in-person and virtual events designed to educate, empower, and erase stigma. Use the resources. Share the stories—or consider sharing your own. And be part of a New York that believes prevention is for all of us.
How to join the Campaign
Campaign Materials
Peace. Power. PrEP. belongs to all of us. Here's how to make your voice part of the movement:
01 Download and Post the Ready-Made Content
We've done the heavy lifting. In the social media campaign toolkit you'll find graphics, captions, and video content ready to go for Instagram, Facebook, TikTok, and X. Use them as-is or make them your own.
02 Share Your Story
Nothing is more powerful than a real person telling the truth. If PrEP has been part of your journey—or if you care about HIV prevention for your community—say so. A photo, a reel, a quote. Whatever feels true to you. Tag us and use the campaign hashtags (#PeacePowerPrEP #PrEPAwareWeek2026) to connect your voice to the movement.
03 Spread the Word
Tell a friend. Tell a provider. Tell anyone who might not know that PrEP is available, affordable, and effective. Access is everything—and you might be the reason someone gets connected to care today.
You have the platform. We have the tools. Together, let's make HIV prevention something every New Yorker knows about.
The resources on this site are designed for healthcare providers, community organizations, and advocates who want to bring the Peace.Power.PrEP. message to the people they serve.
Download. Share. Start the conversation. There's nothing more powerful than a community that takes care of its own.
Ambassadors Videos
Meet the Ambassadors
Eight New Yorkers. Eight stories. One powerful message.
These are the faces of Peace.Power.PrEP. Each ambassador chose to step in front of a camera and speak their truth about HIV prevention, stigma, self-care, and what it really means to take your health into your own hands. Watch. Share. Be moved.
Use the Campaign Hashtag
Help build the movement. Make it easy to find. Include these in every post:
Tag & Credit
When using any materials from this toolkit, tag our campaign and the creators wherever possible. Visibility and collaboration are at the heart of Peace.Power.PrEP.
Other Campaign Resources
Agency Resources: www.prepforsex.org/resources.html
Additional PrEP Materials: www.prepforsex.org/PrEPMaterials.html
PrEP Aware Week Logo
PrEP Aware Week Zoom BackgroundQuestions?
Still have questions? Visit our FAQ page for answers about PrEP, eligibility, costs, and more.
Because the more you know, the more power you have.